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Michael has over thirty-five years of business leadership and entrepreneurship experience. He started several consumer product and ecommerce companies, most notably Skooba Design (a well-known brand of travel accessories for road warriors). His other “babies” included Hot Dog Yoga Gear and Journeyware Travel Outfitters. After selling the businesses, Michael spent a couple of years as a consultant and public speaker, helping other small and midsize businesses up their games. He is now on the leadership team of a prominent company in the law enforcement equipment and training space.
Fun Fact: while running his businesses, in his “spare time” Michael wrote a popular small business column for CBS News/Moneywatch, and several for Entrepreneur Magazine.
As a seasoned business strategist with deep expertise in process valve, microvalve, and sensor technology, I drive growth strategies for small to medium-sized enterprises using a Kaizen-inspired approach. My background as a former Navy officer enhances my focus on leadership and team management, vital for fostering innovation. Beyond my professional endeavors, my passions include wooden boatbuilding, scuba diving, regatta sailing, and dinghy racing, activities that reflect my love for precision, adventure, and the great outdoors.
In marketing and sales, I advocate for personalized strategies to connect deeply with customers, promoting sustainable growth. My consultancy services are enriched by my hobbies, offering a unique blend of rigorous discipline and creative problem-solving. With a “no result, no pay” philosophy, I’m committed to delivering tangible outcomes. Specializing in bespoke strategies, I aim to meet each client’s specific needs, driving technological advancements and creating lasting value while balancing a life that intertwines professional acumen with private passions for the sea and craftsmanship.
Adam Anderson brings over 20 years of C-Level leadership and corporate marketing experience to the VerticalFX advisory board. Prior to joining the VerticalFX team, Mr. Anderson built and led numerous sales/marketing organizations in the energy, automation, and utility sectors. In recent months, he has been responsible for the complete rebranding of Western Fuels Association, Inc.
In the years before entering the energy industry, Mr. Anderson served over 25 years in the U.S. Air Force as both an enlisted airman and an officer, retiring at the rank of Lieutenant Colonel.
Lt Col Anderson earned his Bachelor of Science Degree in Engineering and Legal Studies from the United States Air Force Academy and received his MBA from St. Mary’s University.
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Both Allie, 4 and Zeus, 2 are Belgian Malinois and ensure all corporate property stays safe. Allie comes from an IGP3 champion bloodline and is the granddaughter of Bear, from the series Person of Interest. Zeus was adopted from a breeder after an accident broke his rear legs and he was rehabilitated. He’s doing great and can make it to the gate faster than the bad guys.
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