With new technologies come new companies. VerticalFX was founded in 2024 and is being developed by professionals with a true passion for the vertical printing market. Our goal is to deliver a true piece of art, based on our customer’s imagination. Our team has decades of experience in business operations, project management, construction, audio-visual system integration, photography/videography, and graphic/web design industries. Everyone on the VerticalFX team has various creative outlets which help us envision your ideas and translate them to your vertical medium.
After the initial inquiry, we will need to assess the scope of work for your project. For smaller projects, all we require is a short video of the wall to be printed and an example of your idea. If you need graphic design assistance, that will happen after an approval of the quote, and we will then go into a design cycle. For larger projects or unique scenarios, we may need an iterative site survey process, likely conducted on any number of remote conferencing platforms, potentially an in-person survey, if necessary. Once all of the information is collected, a quote will be provided. To execute the contract we need either a 25% deposit or a purchase order. For larger projects, VerticalFX requires milestone payments.
Every customer, large and small, will receive project management assistance following PMI® methodologies and using the Basecamp® project management portal. For large projects, VerticalFX will work with your team to plan implementation, addressing any challenges and identifying risks and recovery plans. If needed, planned scheduling can be provided with a work breakdown schedule. For larger projects, VerticalFX can provide material and color testing in advance of implementation.
VerticalFX can provide advanced services ranging from scaffold construction, temporary surface leveling, and integration with a construction team for scheduling, RFI, integrating with architects, general contractors and interior designers for design review and schedule coordination through Primavera or ProCore.
Every VerticalFX Operator is hand selected for specific skill sets and trained to the highest level in machine operation, technical knowledge, safety training to OSHA 10 (minimum). The importance of timeliness and communication is part of the VerticalFX corporate culture. As a customer, regardless of size, you will receive timely communication and near 24/7 responsiveness. When onsite, our Operators will always be professional and presentable and employ all necessary safety standards.
VerticalFX’s services can be procured by the state of North Carolina under eVP #4010714 commodity code 8214 and 3016 and by the state of South Carolina vendor #7000348046. Federal government procurement will be conducted through a third-party GSA schedule partner.
Stay tuned for a YouTube channel which will feature a variety of demonstration videos, answers to customer questions, project videos, and some cool content. We will also be starting quarterly live broadcasts for potential and existing customers from our R&D space – VFXLabs™.
Our inhouse team is formed by unique individuals – who each bring their own specialty to the designer table.
Fill out the form below, or give us a call and we will be in touch shortly.
Gabby is an experienced digital advertising professional and has worked with varying types of advertising channels and clients across all industries. This allows her to approach campaigns with flexibility and fresh insights. Her hands-on campaign strategy enables her to maintain strong communication, build ever-lasting relationships, and ultimately help VerticalFX succeed. Having graduated from USC, Gabby spends her free time cheering on the Gamecocks and exploring Charlotte, NC
Robyn brings 25+ years in senior management at well-known non-profit associations, managing and delivering multi-million dollar budgets and fundraising efforts. Armed with degrees from American University and Johns Hopkins, she is well prepared to manage the back-office of VerticalFX.
In her spare time, Robyn likes to landscape, garden, knit and crochet as well as caring for the corporate security team.
Blair has had a wild ride of a career ranging from live event production in nightclubs and corporate roadshows to running big military system integration projects to heading a technical security team in Afghanistan. An AV geek and photo/videographer at heart, he started his schooling in graphics arts, finishing with multiple degrees in intelligence and board certifications in Project Management (PMP) and AV Certified Technologist (CTS).
Over his career, he has owned businesses in construction, streaming media, and networked video consulting as well as worked on key technical projects for key clients including Mercedes-Benz HQ, US Government, state and local governments, Johns Hopkins Hospital, Baptist Medical System, US Air, Lockheed-Martin HQ, Atlantic Coast Conference Game Day Operations Center, and Capital One HQ.
For fun, Blair likes to boat, ride motorcycles, cook, do photography, running, gardening, cigars, bourbon, and caring for the corporate security team.
Michael has over thirty-five years of business leadership and entrepreneurship experience. He started several consumer product and ecommerce companies, most notably Skooba Design (a well-known brand of travel accessories for road warriors). His other “babies” included Hot Dog Yoga Gear and Journeyware Travel Outfitters. After selling the businesses, Michael spent a couple of years as a consultant and public speaker, helping other small and midsize businesses up their games. He is now on the leadership team of a prominent company in the law enforcement equipment and training space.
Fun Fact: while running his businesses, in his “spare time” Michael wrote a popular small business column for CBS News/Moneywatch, and several for Entrepreneur Magazine.
As a seasoned business strategist with deep expertise in process valve, microvalve, and sensor technology, I drive growth strategies for small to medium-sized enterprises using a Kaizen-inspired approach. My background as a former Navy officer enhances my focus on leadership and team management, vital for fostering innovation. Beyond my professional endeavors, my passions include wooden boatbuilding, scuba diving, regatta sailing, and dinghy racing, activities that reflect my love for precision, adventure, and the great outdoors.
In marketing and sales, I advocate for personalized strategies to connect deeply with customers, promoting sustainable growth. My consultancy services are enriched by my hobbies, offering a unique blend of rigorous discipline and creative problem-solving. With a “no result, no pay” philosophy, I’m committed to delivering tangible outcomes. Specializing in bespoke strategies, I aim to meet each client’s specific needs, driving technological advancements and creating lasting value while balancing a life that intertwines professional acumen with private passions for the sea and craftsmanship.
Adam Anderson brings over 20 years of C-Level leadership and corporate marketing experience to the VerticalFX advisory board. Prior to joining the VerticalFX team, Mr. Anderson built and led numerous sales/marketing organizations in the energy, automation, and utility sectors. In recent months, he has been responsible for the complete rebranding of Western Fuels Association, Inc.
In the years before entering the energy industry, Mr. Anderson served over 25 years in the U.S. Air Force as both an enlisted airman and an officer, retiring at the rank of Lieutenant Colonel.
Lt Col Anderson earned his Bachelor of Science Degree in Engineering and Legal Studies from the United States Air Force Academy and received his MBA from St. Mary’s University.
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Both Allie, 4 and Zeus, 2 are Belgian Malinois and ensure all corporate property stays safe. Allie comes from an IGP3 champion bloodline and is the granddaughter of Bear, from the series Person of Interest. Zeus was adopted from a breeder after an accident broke his rear legs and he was rehabilitated. He’s doing great and can make it to the gate faster than the bad guys.
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